The Social Media Crash Course for Creators

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So you want to build your brand.

Where do you begin?

Social media is a great place to start. It’s easy, its free, and (almost) everyone uses it. There is an art to it, though. Each platform has their own purpose and their own quirks. Once you get the hang of how they work and what content works best, it’s amazing what you can do.

Here is a crash course on the three most used platforms.

My first piece of advice, keep all the names the same or as similar as you can. Consistency is key in branding. It also makes it easier to use the same profile picture and banners across the platforms. This makes it easier for people to find you.

Photo by Tim Bennett on Unsplash

Facebook: the Gatekeeper

Facebook is the gatekeeper for social media branding. This is your starting point. You want to make sure that you do everything right while creating the page because some things cannot be undone.

The first question you will get when creating the page is if you are a business/brand or a community/public figure. The first option is for anyone who is looking to build their business’ brand. If you plan on offering any kind of product or service, this is a good option for you. If you are looking to build your personal brand, take the second option.

The next step is naming your page. Make sure it is informative and easy to remember. You will also want to make sure you can use some variation of it on any other accounts you use. For example, my Twitter and Instagram names match my website.

There are some things that you can change after the page is created, but this is no longer an option after you reach 200 followers. Keep that in mind.

Now, on to content. Facebook is good for all kinds of content. Big posts, small posts, pictures, videos. You can share blog posts and other website links. Talk about what you are interested in, share your thoughts on certain debates within your industry, show people what you are doing. Whatever content you put on other platforms, you can put it on Facebook.

Some free tips:

Get people talking. More conversation means more eyeballs on your post.

Avoid the words “like”, “comment”, and “share”. Facebook will show fewer people those posts.

Facebook live is a great way to interact in real time with your followers.

Photo by Freestocks.org on Unsplash

Twitter: the Conversationalist

Twitter has developed an interesting reputation. It has its fair share of trolls, but it also has some people who are looking to help others. The reason I stay is because of the creative community. Twitter has a plethora of writers, gamers, game developers, and all around creative people. If you notice that a lot of people in your field (or with your interest) are on Twitter, you should definitely consider joining the party.

Setting up your Twitter account is simpler than setting up a Facebook. Unlike Facebook, you can update your profile information at any point after it is created. I recommend not changing your Twitter handle, though, as it could cause confusion. You can change your username at any time and still be found. I have seen many people do this to match the season or signify they are attending a certain event.

Twitter can be used to share your thoughts as they come. I tweet a lot of quotes from other people. What I mainly use it for, though, is to talk to people.

At its core, Twitter was made for conversations.

Twitter is full of communities, and in these communities, people love to talk. Finding your people isn’t difficult. Start with the people you know in the industry. Find the thought leaders. Find the people who are active on Twitter. Join their conversations. Add in your thoughts and opinions.

Whatever you do, be polite. Remember that you are talking to a human being. If you wouldn’t say it in person, don’t say it on Twitter.

Also, use hashtags. They can help draw people to you, as well as help you find other people to follow. A quick Google search can help you find the hashtags commonly used in your industry. You can even create your own hashtag for your brand (just make sure no one else is using it)

Photo by Jakob Owens on Unsplash

Instagram: the Showoff

Instagram is all about pictures. You can show off what you do and show off what you love. This can be as personal or as professional as you want it to be. I often post pictures of what I am working on or of quotes that I like.

One thing to remember is that links in Instagram posts are not clickable. This can make sharing blog posts difficult and sharing links from multiple sources, impossible. You can attach a link in your profile and refer to that link, though.

There is one way to get around this. It is something Instagram is perfect for.

Microblogs.

This is especially good for writers. It helps you learn how to convey information in three short paragraphs. This can be in relation to your blog post or you telling the story behind the picture. The possibilities are endless.

Hashtags are popular on Instagram too. There is a limit to 30 per post, but they serve a similar purpose as on Twitter.

Now that you know the basics, it is time to get started.

There are plenty of other things you can do to build your brand, like blogging (more on that later), YouTube (keep an eye out for more), and LinkedIn (I’ll get to this eventually).

If you have any questions or want me to go into more depth on any of these topics, let me know.

Until next time!

The Power of Building Your Brand

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Here is a lovely little infographic about social media that was created within the last year.

You may be thinking “why does this matter to me?”

It matters to you because if you want to tell your story, social media is the perfect place to do it.

The power to tell your story

You may be thinking “why does this matter to me?”

It matters to you because if you want to tell your story, social media is the perfect place to do it.

When people talk about ‘branding’, this is what they mean. Each brand is its own story. Each brand has its own message that it wants to share with the world.

And these brands are choosing to use social media.

Now, I know that social media can be intimidating, especially with all of the negativity and stigma. That doesn’t mean you can’t be a positive influence on social media.

Think of social media as a tool. At is core, that is all that they are. Platforms.

Platforms that you can use to your advantage.

The power to be yourself

People crave authenticity.

Think about it. People flock towards those they identify with. They celebrate the celebrities who are open and honest.

There is power in being authentically yourself.

Share your journey. Share your passions. Share your knowledge.

You can start building your audience today. Talk to people. Tell them who you are. Start documenting your journey and people will pay attention.

They will celebrate your highs and rally around you in your lows.

All you have to do is be unapologetically yourself.

The power to reach people

As I mentioned before, there are a lot of people in this world who use social media.

Many of those people would greatly benefit from hearing your story.

They are also people you will never run into during your daily routine.

The wonderful thing about social media, and the internet in general, is that it connects people.

If you decide to build your brand through social media, there is no telling how many people you will reach. I have started to build relationships with people in Canada, Australia, and I even have a follower from Israel (shoutout to the wonderful Galit Balli)

There is no telling just how far your story can travel.

The power to connect

This is another amazing bonus of building your brand. It forces you to connect with people.

When you start broadcasting your interests and sharing your knowledge, you will attract people with similar interests. Case in point, my friend Galit. We both have similar interests.

I have another friend I met through a writer’s group on Facebook. She has been a good friend and writing buddy since 2013. Never met her in person (she lives in Colorado and I live in Texas).

One great thing about connecting with people, is it makes you realize you aren’t the only one.

No matter how obscure your interests are, I assure you there are others out there who are interested in the same thing. They will gather to you. You can create a much needed community.

At the very least you will meet some interesting people. You may even make a friend.

The power to inspire

This is probably my favorite point of them all. It feels me with the warm fuzzies.

You see, there is this thing that happens when you begin to grow a following doing something you love.

You inspire people.

Whether it is what you are talking about or simply what you are doing with your life, you will inspire people. You inspire them to try new things. You inspire them to work to achieve their dreams.

When you are living your life to the fullest. When you are chasing your dreams. When you are connecting with others. When you are living a life that 100% true to yourself. You are showing others that they can do it too.

When you take that first step towards changing your life, you never know who will follow you.

So what is standing in your way?