Write what you know. One of the most common pieces of writing advice you will ever hear. It’s not wrong either. As writers, we draw from our personal experience to help bring our stories and characters to life. There is absolutely nothing wrong with this.
But it doesn’t always have to be that way.
People are always going to tell you how you should be writing or what you should be writing about. Sometimes they have good advice. Other times they mean well, but they are the opposite of helpful.
Tell the story you want to tell. That you need to tell.
The stories we tell don’t always fit into our personal experiences. Just look at fantasy, sci-fi, and murder mysteries. Literally any form of fiction. While our experiences and opinions influence the stories, you are in no way required to write within your world. Sometimes you need to step outside of what you know and step into what you need.
Writing, in and of itself, is a form of exploration. It is a massive thought experiment full of “what if this…” It is a chance for people to think through things they have always wondered about. A chance for writers to create the world they have always dreamed of. We get to live in a world that is completely our own where, for once, we are in control.
It is a form of escapism for the writer as well as the reader. We all struggle. We all experience hardships. Some of us have struggles that never really go away. We have this baggage that we just have to learn to live with. We all have to face the darkness and there will always be something we wish we could have or experience, that we know will never happen.
Some of the most beautiful stories come from what we wish for, what we want. Writing gives us a chance to hold up a mirror and show the world what needs to change. How the world can be better.
When life gets crazy and things get messy, we don’t need a reminder of how scary the world can be. Life is hard. Life isn’t fair. We are all aware of this. We need to see that things can be better. That life isn’t all bad. That there is hope.
Instead of writing what you know, write what you need. Because chances are the world needs it too.
If writers are good at one thing, we are really good at procrastinating when we should be writing. It happens all of the time. I am especially guilty of this. I wrote a story during my junior year of high school and I still have not finished the second draft. I graduated from college in December.
There are lots of reasons we don’t write. We don’t have the motivation. We don’t have the time. We aren’t in the zone. Or, my personal favorite, the story isn’t ready yet.
At least, that is what we say.
We really avoid it because we aren’t ready. There is something holding us back. We are afraid of failure, of rejection. We are afraid to try because we don’t know if anyone is listening.
I know I can’t be the only one who is tired of this. It is time for us to overcome the things that are holding us back and move past everything that is holding us back. It is time for us to start writing.
The thing is, your novel isn’t going to write itself. As amazing as that would be, it is simply not going to happen. You have to sit down, put your fingers on your keys, and get to work.
If your response is “my story isn’t ready yet”, I have something to say to that. I spend about a month prepping a plot outline for NaNoWriMo, got 64 pages through and I could not get the story moving. It was terrible. During that time, though, I created two characters who ended up taking over the story. It turns out I was telling the wrong story about the wrong characters.
My point is, no matter how much preparation you put into your novel the story will change as you write it. It will breathe, grow, take you in directions you never expected. As you write your story will improve because you realize that certain things you have will not work. You find other things that will work better. You find and fill all of the plot holes as you go.
Your story can’t go anywhere if you don’t start writing it.
Another common struggle I see among writers is “why bother writing if no one is going to read it?” We convince ourselves that no one could possibly be interested in what we have to say. This could come from getting shut down when we try and talk about certain things or just a low self-esteem. We think we have nothing to offer.
Sometimes, you just have to write for yourself. Don’t worry about what your friends will think. Don’t worry about your family’s opinion. Don’t worry about what anyone else would say or think. You have a story inside of you, and even if you never show it to anyone else, you should still write it. Get it down on paper. You owe it to yourself to prove that you are capable of writing that story. That you are capable of finishing something.
If you are worried about what other people might think because of the content of the story, you can always publish under a pseudonym. This can also be helpful if you normally write in another genre, to prevent confusion.
Something else to keep in mind if you are worried no one will like your story. Consider this. Are you part of a fan community? Do you share interests and passions with other people? Do you yourself enjoy the story you have created?
If you answered yes to any of these, then I can guarantee that someone somewhere will like your book. I’ll go more into this in a later post, but trust me when I say that if you tell a good story people will like it. They will read it. They will identify with the characters. They will enjoy the plot. They will see that you did it and realize that they can do it too.
But none of this will happen if you never finish the dang book.
Now, if you will excuse me, I have some writing to do.
If you have not guessed by now, I am a bit of a nerd when it comes to storytelling. As human beings, we have been telling each other stories as long as we have been capable of communication. We have had this intrinsic desire to share our experiences with others. No matter what part of the world you are from, what culture, what religion, we all have our stories.
And we are creating more every day. Between blogs, podcasts, games, movies, tv shows, books, poems, (and any other medium I may have missed) there are countless new stories created each day. Instagram, Facebook, and Snapchat have stories and Twitter has moments. We cannot seem to get away from this need to share.
Why is that? What are stories so important?
Making sense of the world
All you have to do is look at mythology and legends to see how stories help us make sense of the world. Myths are stories people created to explain what was happening around them. They created the gods and goddesses to explain how the world came to be and how humanity was created, as well as all manner of natural phenomena. They did this to feel like they had some sort of control over the world, that they could appease these deities into doing what they wanted. It also gave them something to blame when the worst happened.
The stories of heroes help them understand their place in the world. Whether in relation to the deities or their society, these stories work as a sort of social blueprint. The heroes and heroines and damsels all serve to show people what is expected of them. The evil witches and wizards and temptresses show what is not acceptable.
You also have fairy tales. Short, fantastical stories used to teach children to behave. They usually feature misbehaving children who suffer the dire consequences of their actions. The original versions of these stories can be quite terrifying and, contrary to popular belief, the Grimm fairy tales were not written for children.
Even though we are older and wiser and know these stories to be untrue, they continue to captivate us. Part of this can be attributed to Disney as well as Marvel and DC Comics, of course. But even without that, we are still drawn to these older tales. They are timeless and curious and I can’t help but marvel at how much they tell us about where we came from as humans.
Making sense of our lives
When you read, write, or tell a story, you experience things through the character’s eyes. We identify with them because we see part of ourselves in them. Some people live vicariously through them because their lives are more interesting. We celebrate when they celebrate. We mourn when they mourn. Sometimes we even grow up with them.
Writing the story adds a whole new layer to this. There is a quote that says a writer lives a thousand lives, and it is really true. Reading a book, you have no idea how the story started or what all it went through. There are countless revisions, additions, sometimes a genre shift or two. Some stories may even have started with a completely different main character.
We pour so much of ourselves into the world, the plot, and the characters. It is impossible not too. We use these stories to work through whatever it is we are struggling with. It may seem like we are using writing to avoid our problems but for many of us, it is how we process things.
Journaling is another form of telling a story, although few people ever get to read our journals. The act of physically writing down what is going on in your life is very therapeutic. It is like being able to share all your secrets with someone who never judges and never tells. Here you can work out exactly what you are thinking and feeling with no fear of repercussions. While I refer to writing as thinking on paper, journaling is feeling on paper.
As I said earlier, mankind has been telling stories since we were able to communicate. These stories can connect people in ways you may not realize.
Look at fan communities. People bonding over a shared love of a story or series of stories. Not only does this give people a chance to share their thoughts and opinions, but they do so much more.
These communities allow people to build lasting friendships with people from all around the world. They gather together to support each other in times of need. They help teach people that it is okay to be different, to like different things, to have different interests. They show people what it is like to feel accepted.
This applies to online communities as well as when people run into each other and realize they share an interest.
There is another way that sharing stories can help bond us to people. We all have stories we wish were not true of our lives. Things that we have done, things that happened to us, things we have to struggle with. These are the stories we keep to ourselves unless we really, truly trust someone.
We don’t always realize that the people around us have those stories too. By opening up and sharing your experiences and your struggles with someone, you let them know they can open up to you. We are less alone than we think. My personal experience has been that our struggles are not uncommon.
It is okay to struggle. It is okay to doubt. It is okay to share this with people. Friends can help you come to terms with what you are dealing with, help you realize you are not alone, and help you find a way to move past it.
All in all, the world would be a much darker place without stories.
How have stories changed your life?
Everyone who sets out to chase their dream struggles with this. Whether you are diving headfirst into your dream or it is something you do on the side, you will undoubtedly encounter this moment.
You hit a wall. You feel stuck. You feel lost. You question your decision to follow this dream. You find yourself wondering if any of this is worth it.
It is this crippling anxiety that you will never make it coupled with a deep sense of failure. You are afraid to let go of your dream lest you lose it. Yet you also fear that your dream is nothing but a fool’s dream.
Everyone around you tells you what kind of job you should be looking for, what you should be doing with your life. Some consider your dream to be silly, but some support you. Either way, it is easy to be bogged down by everyone’s expectations of what your life should look like.
I have experienced this myself. The anxiety. The self-doubt. I spent a fair amount of time struggling with this until I came to a realization. There is a way to fight this.
Whenever you are in this situation with your back against the wall, questioning whether it is worth it, as yourself a simple question.
Why are you doing this? Why does this matter to you?
Sometimes the easiest way to keep going is to remember why you started.
Sometimes you need to take a step back and reevaluate. Is what you are doing now getting you closer to where you want to be? Are you doing it because you want to or because someone else told you that you should?
Take some time to think through what you want to do. Create a mission statement. Figure out your strategy. Even if you never show this to anybody else, this can help you keep focused.
Remembering why you are doing something can help you keep going when times get though.
Another thing to consider. If something truly matters to you, it will matter to someone else.
Remember why you started and never give up.
You may just change the world.
So you want to build your brand.
Where do you begin?
Social media is a great place to start. It’s easy, its free, and (almost) everyone uses it. There is an art to it, though. Each platform has their own purpose and their own quirks. Once you get the hang of how they work and what content works best, it’s amazing what you can do.
Here is a crash course on the three most used platforms.
My first piece of advice, keep all the names the same or as similar as you can. Consistency is key in branding. It also makes it easier to use the same profile picture and banners across the platforms. This makes it easier for people to find you.
Facebook: the Gatekeeper
Facebook is the gatekeeper for social media branding. This is your starting point. You want to make sure that you do everything right while creating the page because some things cannot be undone.
The first question you will get when creating the page is if you are a business/brand or a community/public figure. The first option is for anyone who is looking to build their business’ brand. If you plan on offering any kind of product or service, this is a good option for you. If you are looking to build your personal brand, take the second option.
The next step is naming your page. Make sure it is informative and easy to remember. You will also want to make sure you can use some variation of it on any other accounts you use. For example, my Twitter and Instagram names match my website.
There are some things that you can change after the page is created, but this is no longer an option after you reach 200 followers. Keep that in mind.
Now, on to content. Facebook is good for all kinds of content. Big posts, small posts, pictures, videos. You can share blog posts and other website links. Talk about what you are interested in, share your thoughts on certain debates within your industry, show people what you are doing. Whatever content you put on other platforms, you can put it on Facebook.
Some free tips:
Get people talking. More conversation means more eyeballs on your post.
Avoid the words “like”, “comment”, and “share”. Facebook will show fewer people those posts.
Facebook live is a great way to interact in real time with your followers.
Twitter: the Conversationalist
Twitter has developed an interesting reputation. It has its fair share of trolls, but it also has some people who are looking to help others. The reason I stay is because of the creative community. Twitter has a plethora of writers, gamers, game developers, and all around creative people. If you notice that a lot of people in your field (or with your interest) are on Twitter, you should definitely consider joining the party.
Setting up your Twitter account is simpler than setting up a Facebook. Unlike Facebook, you can update your profile information at any point after it is created. I recommend not changing your Twitter handle, though, as it could cause confusion. You can change your username at any time and still be found. I have seen many people do this to match the season or signify they are attending a certain event.
Twitter can be used to share your thoughts as they come. I tweet a lot of quotes from other people. What I mainly use it for, though, is to talk to people.
At its core, Twitter was made for conversations.
Twitter is full of communities, and in these communities, people love to talk. Finding your people isn’t difficult. Start with the people you know in the industry. Find the thought leaders. Find the people who are active on Twitter. Join their conversations. Add in your thoughts and opinions.
Whatever you do, be polite. Remember that you are talking to a human being. If you wouldn’t say it in person, don’t say it on Twitter.
Also, use hashtags. They can help draw people to you, as well as help you find other people to follow. A quick Google search can help you find the hashtags commonly used in your industry. You can even create your own hashtag for your brand (just make sure no one else is using it)
Instagram: the Showoff
Instagram is all about pictures. You can show off what you do and show off what you love. This can be as personal or as professional as you want it to be. I often post pictures of what I am working on or of quotes that I like.
One thing to remember is that links in Instagram posts are not clickable. This can make sharing blog posts difficult and sharing links from multiple sources, impossible. You can attach a link in your profile and refer to that link, though.
There is one way to get around this. It is something Instagram is perfect for.
This is especially good for writers. It helps you learn how to convey information in three short paragraphs. This can be in relation to your blog post or you telling the story behind the picture. The possibilities are endless.
Hashtags are popular on Instagram too. There is a limit to 30 per post, but they serve a similar purpose as on Twitter.
Now that you know the basics, it is time to get started.
There are plenty of other things you can do to build your brand, like blogging (more on that later), YouTube (keep an eye out for more), and LinkedIn (I’ll get to this eventually).
If you have any questions or want me to go into more depth on any of these topics, let me know.
Until next time!
Here is a lovely little infographic about social media that was created within the last year.
You may be thinking “why does this matter to me?”
It matters to you because if you want to tell your story, social media is the perfect place to do it.
The power to tell your story
You may be thinking “why does this matter to me?”
It matters to you because if you want to tell your story, social media is the perfect place to do it.
When people talk about ‘branding’, this is what they mean. Each brand is its own story. Each brand has its own message that it wants to share with the world.
And these brands are choosing to use social media.
Now, I know that social media can be intimidating, especially with all of the negativity and stigma. That doesn’t mean you can’t be a positive influence on social media.
Think of social media as a tool. At is core, that is all that they are. Platforms.
Platforms that you can use to your advantage.
The power to be yourself
People crave authenticity.
Think about it. People flock towards those they identify with. They celebrate the celebrities who are open and honest.
There is power in being authentically yourself.
Share your journey. Share your passions. Share your knowledge.
You can start building your audience today. Talk to people. Tell them who you are. Start documenting your journey and people will pay attention.
They will celebrate your highs and rally around you in your lows.
All you have to do is be unapologetically yourself.
The power to reach people
As I mentioned before, there are a lot of people in this world who use social media.
Many of those people would greatly benefit from hearing your story.
They are also people you will never run into during your daily routine.
The wonderful thing about social media, and the internet in general, is that it connects people.
If you decide to build your brand through social media, there is no telling how many people you will reach. I have started to build relationships with people in Canada, Australia, and I even have a follower from Israel (shoutout to the wonderful Galit Balli)
There is no telling just how far your story can travel.
The power to connect
This is another amazing bonus of building your brand. It forces you to connect with people.
When you start broadcasting your interests and sharing your knowledge, you will attract people with similar interests. Case in point, my friend Galit. We both have similar interests.
I have another friend I met through a writer’s group on Facebook. She has been a good friend and writing buddy since 2013. Never met her in person (she lives in Colorado and I live in Texas).
One great thing about connecting with people, is it makes you realize you aren’t the only one.
No matter how obscure your interests are, I assure you there are others out there who are interested in the same thing. They will gather to you. You can create a much needed community.
At the very least you will meet some interesting people. You may even make a friend.
The power to inspire
This is probably my favorite point of them all. It feels me with the warm fuzzies.
You see, there is this thing that happens when you begin to grow a following doing something you love.
You inspire people.
Whether it is what you are talking about or simply what you are doing with your life, you will inspire people. You inspire them to try new things. You inspire them to work to achieve their dreams.
When you are living your life to the fullest. When you are chasing your dreams. When you are connecting with others. When you are living a life that 100% true to yourself. You are showing others that they can do it too.
When you take that first step towards changing your life, you never know who will follow you.
So what is standing in your way?