The Power of Building Your Brand

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Here is a lovely little infographic about social media that was created within the last year.

You may be thinking “why does this matter to me?”

It matters to you because if you want to tell your story, social media is the perfect place to do it.

The power to tell your story

You may be thinking “why does this matter to me?”

It matters to you because if you want to tell your story, social media is the perfect place to do it.

When people talk about ‘branding’, this is what they mean. Each brand is its own story. Each brand has its own message that it wants to share with the world.

And these brands are choosing to use social media.

Now, I know that social media can be intimidating, especially with all of the negativity and stigma. That doesn’t mean you can’t be a positive influence on social media.

Think of social media as a tool. At is core, that is all that they are. Platforms.

Platforms that you can use to your advantage.

The power to be yourself

People crave authenticity.

Think about it. People flock towards those they identify with. They celebrate the celebrities who are open and honest.

There is power in being authentically yourself.

Share your journey. Share your passions. Share your knowledge.

You can start building your audience today. Talk to people. Tell them who you are. Start documenting your journey and people will pay attention.

They will celebrate your highs and rally around you in your lows.

All you have to do is be unapologetically yourself.

The power to reach people

As I mentioned before, there are a lot of people in this world who use social media.

Many of those people would greatly benefit from hearing your story.

They are also people you will never run into during your daily routine.

The wonderful thing about social media, and the internet in general, is that it connects people.

If you decide to build your brand through social media, there is no telling how many people you will reach. I have started to build relationships with people in Canada, Australia, and I even have a follower from Israel (shoutout to the wonderful Galit Balli)

There is no telling just how far your story can travel.

The power to connect

This is another amazing bonus of building your brand. It forces you to connect with people.

When you start broadcasting your interests and sharing your knowledge, you will attract people with similar interests. Case in point, my friend Galit. We both have similar interests.

I have another friend I met through a writer’s group on Facebook. She has been a good friend and writing buddy since 2013. Never met her in person (she lives in Colorado and I live in Texas).

One great thing about connecting with people, is it makes you realize you aren’t the only one.

No matter how obscure your interests are, I assure you there are others out there who are interested in the same thing. They will gather to you. You can create a much needed community.

At the very least you will meet some interesting people. You may even make a friend.

The power to inspire

This is probably my favorite point of them all. It feels me with the warm fuzzies.

You see, there is this thing that happens when you begin to grow a following doing something you love.

You inspire people.

Whether it is what you are talking about or simply what you are doing with your life, you will inspire people. You inspire them to try new things. You inspire them to work to achieve their dreams.

When you are living your life to the fullest. When you are chasing your dreams. When you are connecting with others. When you are living a life that 100% true to yourself. You are showing others that they can do it too.

When you take that first step towards changing your life, you never know who will follow you.

So what is standing in your way?

The Audacity of Tenacity

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This is for the dreamers. For the people who have always had a goal that no one thought they can reach.

Some want to write a book. Some want to run a 5k. Maybe you want to start your own business.

These are all things I myself have wanted to do at one point or another, among countless other things.

The hardest thing can be finding the motivation.

We often find ourselves surrounded by people who tell us we can’t do it. They tell us that our dreams are silly. Why don’t we focus on other things?

Why don’t we find a real job instead of chasing some silly dream?

Here is what I say to that.

They don’t know your passions like you do. They don’t know your skills like you do.

When they look at your dream, they see it from their perspective and to them, it is impossible.

This is where the good news comes in.

It is very possible.

It will take a lot of hard work. It will probably require you spend a fair amount of time researching and learning new things.

You will have to try new things, learn new tools. You will have to network with people. You will have to step outside of your comfort zone a bit.

It is possible, though.

Your journey will not look like other people’s. It will take a while before those around you starts to appreciate what you are trying to do.

Don’t give up.

Keep chasing that dream.

Don’t fall into the trap of feeling like you have to prove yourself to the world. That just leads to frustration and feelings of inadequacy.

Start small. Create a plan. Follow the plan. Prove to yourself that you can do it.

If it doesn’t work out, so what? Failure is not the end. Trust me, I have failed before. It hurts. It may feel like everything is over, but its not. Failure is just a chance to try again.

Get up, dust yourself off, and try something new. There is always more out there for you to try.

Chase your dreams. Live your life to the fullest. Don’t let anyone stand in your way, least of all yourself.

Keep on working until your dream becomes a reality.

Be audacious. Be tenacious.

When you are done, the world won’t know what hit them.

Why the end does(n’t) matter

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In the 300th issue of Game Informer, they listed the top 300 games of all times.  Mass Effect 3 was ranked #99 (above Breath of the Wild!).

Yet I would be willing to bet money that there are still people who hate the ending.

The most popular argument is that the options you are given in the end don’t match up with the common themes of the game. There are also MULTIPLE jokes about color coded endings.

Image result for me3 3 endings

You have the paragon and renegade control endings.

The Reapers prefer the synthesis ending (it personally creeps me out).

And then you have the destroy ending, the one ending I can’t bring myself to chose.

People have come up with all kinds of theories to explain the oddity that is the ending, the most popular of which being the Indoctrination Theory (I highly recommend Game Theory’s version)

I even have my own indoctrination theory about how the Reapers have been unintentionally indoctrinating all organic life towards their way of thinking throughout the entirety of their existence. More of that later.

Back the point of this post. My defense of the ending of Mass Effect 3.

No matter what your opinion of the ending is, there is one thing you probably haven’t considered.

Let me ask you a question.

How many times have you replayed the series?

I am currently on my third play through. The ending punches me right in the gut each time I play. It doesn’t matter that I pick the same ending, it still tugs on every single one of my heartstrings.

If there had only been one ending, it would not have had as much of an impact. If the ending had been everyone living happily ever after, I may not have been as compelled to live through the story again and again.

This is a game where all of your decisions matter. Where you represent the hope for the future. So, what happens if, in the end, you refuse to decide?  Then it is game over for everyone. The only way to ‘lose’, is to chose not to chose. 

I don’t know about you, but that strikes me as profound.

You can dislike the ending. You can wish there was something more, some way Shepard could survive.

But you will still keep on playing the story over and over again. You will relive the story of Shepard, maybe making the same choices, maybe not.

You will never forget the power of having your choices matter.

You will never forget the power of knowing that Shepard’s story will live on.

What legacy did your Shepard leave behind?